Stephan M. Liozu, PH.D.

Stephan Liozu specializes in disruptive approaches in strategy, digital, leadership, innovation, pricing, and value management. He is a designer, a disruptor, and an energizer.

Stephan has over 30 years of global business experience. He has worked for Fortune 500 companies. family-owned businesses, and digital start-ups. Stephan’s specialties are in the design and execution of unique value and pricing strategies, differentiated digital strategies, and progressive digital programs (subscription and usage-based). Stephan moderates brainstorming, mind mapping and creativity sessions with executives, partners, and customers to generate ideas, data monetization models, value models, value propositions and innovation strategies.

Stephan holds an MBA in Marketing from Cleveland States University (1991), a European master’s degree from Toulouse IAE School of Management in France with a major in Innovation Management (2005). He earned a Ph.D. in Management from the Weather head School of Management at Case Western Reserve University (2013).

Over the past few years, Stephan published academic articles in the Journal of Revenue & Pricing Management, Management Decision, the Journal of Business Strategy, MIT Sloan Management Review, and Industrial Marketing Management as well as in the Journal of Strategic Marketing. He has also authored several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at Professional Pricing Society conferences in Europe and North America as well as the Strategic Account Management Association conferences. He authored eight books: Value-based Pricing: 12 Lessons to Make Your Transformation Successful (2024), The Industrial Subscription Economy (2022), B2G Pricing (2020), Monetizing Data (2018), Value Mindset (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015He also co-edited seven books: Monetizing and Pricing Sustainability (2023), Digital Pricing Strategies (2023), Pricing: The New CEO Imperative (2021), Pricing Implementation (2019), Pricing and the Salesforce (2015), The ROI of Pricing (2014), and Innovation in Pricing – Contemporary Theories and Best Practices (2012 &2017).

Stephan sits on the Advisory Board of the Professional Pricing Society. Stephan served as an Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management for nine years. He is a frequent guest lecturer at Toulouse School of Management, EM Lyon, University of Rochester, Wayne State University, Carlow University, University of Lugano, University of Pittsburgh, Arizona States University, and Carnegie Mellon University where he teaches innovation management, pricing and value management, breakthrough leadership, change management and global business strategies.

​

Examples of Presentation Topics:

1) Disrupt Yourself or be Disrupted: Disruption Ahead

2) Managing Pricing During Time of Inflation and Dis-inflation

3) Managing Pricing Complexity to Create Differentiation

4) Transforming Organizations Towards Pricing Excellence

5) All Customers are not Created Equal: The Case for Segmentation

6) Are you Capturing the Value of Your Innovation?

7) Value-based Pricing: How to Get Started and How to Succeed

8) Is It Time to Change Your Pricing Strategy?