In 2016, Stephan Liozu authored Dollarizing Differentiation, a book centered on value-based pricing as a methodology. After 15 years of researching, practicing, and writing about value-based pricing, Stephan sought to share his lessons, stories, and hard-earned insights with the pricing community. He wrote this new book as a sequel to Dollarizing Differentiation. However, it is not strictly a pricing book; rather, it focuses on ensuring the success of value-based pricing transformations.
You can check out this book by clicking here!
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