Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact
"Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact" is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization.
The book unites the wisdom of experts in the fields of pricing, monetization, and sustainability. With 20 enriching chapters split across six major sections, it presents a deep dive into the intricate link between monetization and pricing strategies and sustainable impact. This book is not just a guide, but a roadmap guiding businesses towards a future where profit and sustainability aren't mutually exclusive but interconnected. It is an essential read for those ready to challenge conventional wisdom, embrace a holistic 3P approach, and become pioneers in sustainable monetization. Immerse yourself in this transformative narrative and join us in rewriting the future of business. We extend a warm welcome to all who are ready to journey beyond good intentions to actions that make a meaningful, sustainable difference. The book includes 10+ case studies, several deep dives on specific industries, and 20 thought-provoking chapters.
Examples include "How Decathlon Is Embracing The Subscription Economy To Power New Sustainable, Circular, Customer-Centric Business Models", "Impact of Remanufacturing on Sustainability", and “Pricing for Sustainability in the Fashion Industry”. Contributors to the book include Katie Ashton (US ESG Practice Lead, CGI), Valeria Baldini (Program Manager, Amazon), Fabien Cros (Co-Founder, Pricing for the Planet and Data & Measurement Lead, Google), and many more experts in the field.
Join us in this journey towards a sustainable future.
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